GEO and AEO explained: how to get your business recommended by ChatGPT

How AI assistants choose who to mention

When someone asks ChatGPT, Gemini or Perplexity for "the best wedding photographer in Abu Dhabi", the assistant looks for sources that state facts clearly and agree with each other. If your site says one thing, your Google profile another and a directory a third, you are less likely to be named.

Write answers, not slogans

Start important pages with a two or three sentence answer to the question the page is about. Include specifics: what you do, where, for whom, and roughly what it costs. Assistants quote facts, not taglines.

Technical steps that help

These are quick wins for most sites:

• Organization and LocalBusiness schema with your full details
• FAQPage schema on pages that answer common questions
• An llms.txt file that summarises your services and links
• A robots.txt that allows reputable AI crawlers
• Fast pages that render text without heavy scripts

Earn mentions elsewhere

AI models learn from the wider web. Reviews on Google, listings in UAE directories, local press and partner websites all help. Consistency matters more than volume.