California Gym, Video
Built in the dark
A moody, sweat on the lens commercial and a run of vertical reels for one of Abu Dhabi's busiest gyms.
- Client
- California Gym
- Category
- Video
The challenge
Gym ads all look alike: bright lights, smiling members, a price in the corner. California Gym wanted something that felt like an actual hard session, the kind that makes a member book their next one on the way out.
Our approach
We kept the lighting low and the camera close to the bag work and the iron, and cut it to the rhythm of the training. The same shoot gave us a 16:9 commercial for paid ads and a set of vertical reels for Instagram and TikTok.
What we delivered
- Hero commercial (16:9)
- Vertical reels for Instagram and TikTok
- Behind the scenes cut
- Stills for ads and the website
The films
Press play.
Gallery
Frames from the project.
Project footage
Project footage
Project footage
Project footage
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